Wednesday 27 October 2010

An Advert

a poem by Roger B Rueda

A baby girl with a dummy to suck and being
carried on his back,
a father does the weekly
shopping for the family
at a local shop.
His son about all of five
pushes a shopping trolley,
putting packets
of cereal, biscuits, crisps,
and chewing gum in it,
the father putting them
back to the bottom shelves.
The boy then pushes his trolley
near the shelf crammed
with boxes of chocolates
and candy bars, the father
stopping him to get them,
the baby girl crying herself
to sleep.
The boy cries his head off,
throwing a fit,
squealing with anger,
going  wild,
shoppers swarming
onto the aisle,
the father calming him
by rocking him back and forth.
At the end of the film,
the camera zooms in to show
Want respect?
Use a sheath printed
onto a T-shirt. Cut! shouts the director.

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